Ericsson, TM R&D and MMU Sign Innovation MOU
15 July 2010
KUALA LUMPUR, 15 July 2010 - Ericsson Malaysia, Telekom Malaysia Research & Development (TM R&D) and Multimedia University (MMU) today announced the signing of a Memorandum of Understanding (MoU) for:
- the collaboration in showcasing digital home solutions on MMU’s premises with TM R&D’s provision of IP Multimedia Subsystem (IMS) connectivity, and
- the development of applications by MMU students and staff, with training provided by Ericsson, and assessment of commercial viability by Ericsson and TM R&D.
The scope of the collaboration under the terms of the MoU includes the design, implementation and maintenance of the various digital home solutions as well as the content and application developer programs for Ericsson IMS and Ericsson eStore. The IMS or IP Multimedia Subsystem is an open-standards based solution that enables the seamless integration and interoperability of various mobile and desktop applications over broadband. An example of an IMS application is where consumers can watch content on IP-based TV while having a chat session with other viewers at the same time. Another example is what Ericsson refers to as “place shifting”, where a viewer of IP-based TV is able to watch his favourite program in one place and transfer it to another location or device.
Krishnakumar Guda, President of Ericsson Malaysia, said: “This is Ericsson Malaysia’s first such strategic alliance with TM R&D and MMU to provide a showcase of various IMS-based digital home applications, such as ‘place shifting’ and ‘time shifting’, allowing users to share content and media from their home system anytime, anywhere on their mobile devices. Secondly, MMU students and staff will have the opportunity to become IMS application developers and distribute on our Ericsson eStore, which provides the opportunity to market commercially viable applications to 2 billion potential customers worldwide,” he added.
“We are extremely excited about the opportunity to work with Ericsson and MMU on this IMS-based initiative, as it allows us to meaningfully explore and develop forefront technologies for the future, ” said Dr Shahruddin Muslimin, Chief Executive Officer of TM R&D. “We believe the join development of applications with MMU and the use of our IMS platform at TM R&D to test these applications, will help MMU develop a strong pool of talents in solution development and acquire the necessary industrial exposure.” He added that apart from working with MMU on new projects, TM R&D has also planned to port some of its unified communication and collaboration (UCC) solutions, such as IPv6-enabled Video Conferencing and uNme (you-and-me), security and surveillance, etc, to the IMS platform.”
Prof. Dr. Zaharin Yusoff, President of MMU said, “This is an excellent opportunity for the students and staff of MMU to venture into joint R&D work with Ericsson and TM R&D in digital home solution and IMS application development, and to obtain international recognition and even monetary benefits for their work via the Ericsson eStore! At MMU, we truly believe in encouraging our students to be innovators and to develop their talents, hence to be able to partner with Ericsson and TM R&D to provide training and open up global avenues will definitely help achieve our goal.”
“At Ericsson, we aim to innovate to empower people, business and society. As market leaders in telecommunications, we need to take the initiative to drive creativity and innovation in order for Malaysia to move into a high value, high income economy. Ericsson has created similar initiatives in Sweden and around the world, working with the telecommunication service providers as well as universities to produce not only commercially-viable applications, but more importantly, empowering the next generation of innovators. We take that further by creating platforms such as the Ericsson eStore to create incentives for such innovations,” Guda added.
The MoU signing was witnessed by Datuk Dr. Halim Shafie, Chairman of MMU and TM
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